![]() ![]() Color can instantly evoke an emotion and help people understand the brand is being represented. Black is sophisticated and classic, just like a clean-cut suit.Ĭolor is one of the strongest non-verbal forms of communications that designers can use. Brown is used to represent construction, and depth.īlack: Distinctive, serious, and authority. White shouldn’t be underestimated.īrown: Natural and earthy, rough, and utility. Pink is often used to add female appeal, and represents innocence and delicateness. Purple is a blend of red and blue, and is viewed to have confidence and warmth. ![]() Purple: Expensive, nobility, regal, sophisticated, and spiritual. Blue is popular in government and medical companies for its authoritative appeal and ability to evoke success and security. Green represents vitality and renewal, and is eco-frinedly and soothing.īlue: Calming, confidence, dignity, loyalty, trustworthy. Green: Healing, tranquility, environmental, fresh. ![]() Orange combines the effect of red and yellow, exciting, and may drive appetite. Orange: Affordable, creative, light-hearted, and youthful. Yellow is attention grabbing, and promotes happiness and warmth. Yellow: Joyful, curiosity, happiness, warmth. Red raises the blood pressure, and makes people hungry. Red: Attention-getting, warmth, power, passion, action. Let’s take a look at some logos and what they convey through color and meaning. Something as simple as the color you choose to represent your brand can mean a lot. Whether they are large scale corporations or small businesses taking off, I think that all businesses should be actively concerned about their branding, and what they convey with that branding, specifically in this article how color and meaning are directly related. As a graphic designer at CityGro, I work on hundreds of kiosk designs and marketing materials for businesses. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |